A recent article in Publishers Weekly notes: “In uncertain times, it seems that more and more people are reaching for a Bible. Last year, Bible sales—which have been on the rise since 2021—hit record highs in the U.S. and the UK, according to statistics drawn from Circana BookScan.

“Brenna Connor, Circana director and industry analyst for U.S., said that “2025 marked a 21-year high for Bible sales in the U.S.,” with 19 million units sold. That figure, she noted, is up 12% compared to 2024 and double the number of units sold in 2019. The bestselling adult Bible in the U.S. in 2025 was The Invitation New Testament published by B&H.”